(1) Vendor needs to provide infrastructure sales tax election communications campaign services.
1. Planning and Project Management
● Meetings with city staff to coordinate project initiation and regular project updates
● Preparation of key messages
● Education campaign branding
● Development of a list of frequently asked questions and responses
2. Printed Materials
● Brochures or rack cards, including development of copy, design, revisions and review, printing and distribution at in-person engagement opportunities.
● Postcards, including development of copy, design, revisions and review, for citywide mailing.
● Newsletter content for the city's printed newsletter summer edition, including articles and special designs or inserts.
3. Election Webpage
● Hosted within city's WordPress website, opkansas.org
● Kept current throughout the duration of the campaign
● Including, minimally:
○ Relevant historical information
○ Need for funding
○ Question and ballot language
○ Uses of funding
○ Election and voting details
○ FAQ section to address common questions
4. Social Media
● Drafts of regular posts for city social media channels addressing relevant project milestones, following the city's prescribed social media best practices.
● Revision and review of social media content at minimum one week in advance.
5. Videos
● Coordination of storyboarding, scripting, content gathering, post-production, revision, review and publishing for 2-5 short videos addressing overall descriptions of the sales tax election, funding and expenditure breakdowns of the proposed sales tax, explaining the projects funded by the tax and their benefits to residents, and election and voting details.
6. Media Relations Efforts
● News releases targeted toward city metropolitan area media outlets
○ Announcing the election, explaining its purpose
○ Reminding journalists one week ahead of the election
○ Announcing results, and thanking community for their participation
● Following the format of city's news release template
● Coordination of coverage opportunities
7. Advertising Partnerships
● Recommendations for placement of paid promotions
● Creative elements to accompany placements
● Estimated placement expenses
(2) All questions must be submitted no later than February 15, 2023.
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