Vendor needs to provide logo and branding redesign services.• Conducting research to understand the community, its values and goals.• Developing multiple logo concepts that reflect the essence of city to present to stakeholder groups.• Refining the chosen concept based on feedback from stakeholder groups.• Creating branding guidelines to ensure consistency across all communications materials (including, but not limited to: web, digital, print, social media).• Providing final logo files in various formats suitable for print and digital use.
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